CJEU issues clarity on IAB Europe TCF's GDPR compliance

The Court of Justice of the European Union found IAB Europe's Transparency and Consent Framework strings contain personal data, making them subject to the EU General Data Protection Regulation. The preliminary ruling designated IAB Europe as a joint data controller under the GDPR because "that association appears to exert influence over data processing operations when the consent preferences of users are recorded." IAB Europe welcomed clarity in the case, which returns to the Belgian Market Court.