The California Attorney General's Office released an opinion clarifying a consumer's right to know under the California Consumer Privacy Act covers business-generated inferences unless there's a proven statutory exemption. The attorney general considers inferences as personal information under the CCPA when they derive from categories of information found in civil code and when they can be used to build consumer profiles. The office said companies that do not comply with requests involving inferences because they are considered "protected trade secrets" are responsible for proving as much under applicable law.
14 March 2022
