A review of Meta's ad-free subscription option for Instagram

The Wall Street Journal reports on what Meta's new ad-free subscription service is like as the company attempts to comply with the European Data Protection Board's ruling restricting data collection for targeted advertising. A reporter found Instagram did show fewer ads, but data collection on account interactions and viewed posts reportedly remains a targeting tool. Editor's note: The IAPP's Joe Duball reported on the EDPB's binding decision to ban Meta's targeted ads.