Countries At-a-Glance: Privacy and Consumer Trust
This infographic series provides insight into the privacy perceptions and behaviors of people in the 19 countries surveyed in the IAPP Privacy and Consumer Trust Report.
Published: 8 June 2023
Last updated: 7 Sept. 2023
The “At-a-Glance” infographics on this page provide insight into the privacy perceptions and behaviors of people in the 19 countries surveyed in the IAPP Privacy and Consumer Trust Report. Providing a global snapshot of the most meaningful data points from the study, each infographic below breaks down country-specific statistics and answers the following questions:
- How concerned are consumers with their online privacy?
- How well do they understand data collection and use?
- What kinds of consumer actions are motivated by privacy concerns?
- Which company actions are most likely to enhance, or reduce, consumer trust in data collection/processing?
- What percentage of consumers have been subject to a breach of their personal data?
- Why do some consumers remain loyal to a company following a data breach?
Global infographic
This infographic presents collective data from responses and insights from nearly 5,000 consumers in 19 countries around the world.
Country infographics

This content is eligible for Continuing Professional Education credits. Please self-submit according to CPE policy guidelines.
Countries At-a-Glance: Privacy and Consumer Trust
This infographic series provides insight into the privacy perceptions and behaviors of people in the 19 countries surveyed in the IAPP Privacy and Consumer Trust Report.
Published: 8 June 2023
Last updated: 7 Sept. 2023
Contributors:
Müge Fazlioglu
Principal Researcher, Privacy Law and Policy, IAPP
CIPP/E, CIPP/US
The “At-a-Glance” infographics on this page provide insight into the privacy perceptions and behaviors of people in the 19 countries surveyed in the IAPP Privacy and Consumer Trust Report. Providing a global snapshot of the most meaningful data points from the study, each infographic below breaks down country-specific statistics and answers the following questions:
- How concerned are consumers with their online privacy?
- How well do they understand data collection and use?
- What kinds of consumer actions are motivated by privacy concerns?
- Which company actions are most likely to enhance, or reduce, consumer trust in data collection/processing?
- What percentage of consumers have been subject to a breach of their personal data?
- Why do some consumers remain loyal to a company following a data breach?
Global infographic
This infographic presents collective data from responses and insights from nearly 5,000 consumers in 19 countries around the world.
Country infographics

This content is eligible for Continuing Professional Education credits. Please self-submit according to CPE policy guidelines.
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