Consent Fragmentation: The Cross-channel Opt-out Compliance Challenge

When a consumer opts out on your website, does that preference propagate across your mobile app, email and connected-TV experience? Enforcement from the CCPA, along with emerging regulatory guidance, has made clear that brands must effectuate opt-outs across their entire ecosystem. For most companies, the technical reality falls short. 

This panel brings together privacy and product leaders to explore why tracking consumer preferences across channels remains so difficult. Central to this discussion is the concept of the logged-in universe, where consent follows a user's account rather than their device. Panelists will examine how to locate users within your tech stack, coordinate preferences across authenticated environments and align product, marketing and compliance teams on a unified approach. The session will also explore how preference management can enable more relevant content, better channel-level engagement and stronger customer relationships. Attendees will leave with actionable strategies for effectuating unified opt-out compliance across channels.

What you will learn:

• Why existing consent management platforms often fail to propagate opt-outs across web, mobile, email and CTV, and how to architect solutions around the logged-in universe.

• How enforcement trends are shaping expectations for cross-channel preference compliance and benchmarking for how companies are adapting.
• How to align product, marketing and compliance teams on unified preference management that enables relevant content delivery and stronger customer engagement