Algorithmic Pricing: The Next Regulatory Battleground for Retailers

Algorithmic pricing has emerged as a focal point for regulators, legislators and consumer advocates alike. In January 2026, California's attorney general launched an investigative sweep targeting businesses that use consumer data to individualize pricing, signaling heightened enforcement ahead. Meanwhile, New York enacted the nation's first algorithmic pricing disclosure law, which survived a constitutional challenge, and states from Texas to Minnesota have introduced bills ranging from disclosure mandates to outright prohibitions. 

This panel brings together legal experts and industry leaders, including the president of the California Retailers Association, to examine the evolving regulatory landscape, the intersection of privacy, AI and consumer protection laws, and practical compliance strategies. Attendees will gain insights into how retailers can navigate this terrain while balancing innovation, transparency and consumer trust.

What you will learn:

• The current regulatory landscape for algorithmic pricing, including California's enforcement initiative, New York's disclosure law and emerging state legislation.
• Key compliance obligations under the CCPA, state privacy laws and algorithmic pricing statutes, including disclosure and purpose limitation requirements.
• How to prepare for regulatory scrutiny and implementing defensible compliance programs.