In our ever-changing ecosystem, global retailers must face a myriad of privacy and data protection challenges. This session, featuring experts from prominent global retailers, will give you a better understanding of these challenges, including: defining roles and responsibilities within multinational organizations, managing complex data processing operations at a central and local level (e.g. sales operations, marketing, loyalty programs, customer care, etc.), and tackling the privacy problems connected with the digital transformation of traditional stores into ‘phygital’ stores. Hear first-hand accounts of how global retailers manage trans-border data flows in compliance with the GDPR and a growing number of extra EU privacy laws.