Showcasing an IoT Privacy and Security Label

Information about the privacy and security of Internet of Things devices is not readily available to consumers. To address this issue, researchers interviewed 22 privacy and security experts to identify the most important factors consumers need to make informed IoT purchase decisions. After testing the usefulness of that information with consumers, the team proposed a two-layer prototype privacy and security “nutrition” label and evaluated consumers’ use of the label to judge risk and its impact on their willingness to purchase IoT devices. In this session, we will discuss this research and demonstrate how consumers can use the prototype privacy and security label.