In this episode of The Privacy Advisor Podcast, UC Berkeley's Anna Lauren Hoffmann discusses her work in data ethics. She's interested in exploring the intersection of data, technology, culture and ethics. Specifically, the ways the design and use of technology can either help or hinder values like justice and fairness. She also was behind a project called "The Zuckerberg Files." Conceived over drinks at a conference one night, she and her colleagues discussed the fact that it's too bad, for all the insight Facebook has on its users, users don't have the same look at Facebook. So, they decided to grab some research assistants and, well, Facebook Facebook. They grabbed everything Facebook CEO Zuckerberg had ever said publicly, including in interviews, videos, posts on his own wall, etc. The result is a stunning digital archive, illustrating the narrative Zuckerberg repeats and repeats, and the effect that may have on public consciousness.