Unlocking Privacy Innovation: Implementing PETs for the Digital Ecosystem

Moderator: Ari Levenfeld, Global Head of Ads Privacy, Government Affairs and Public Policy, Google
Rowena Lam, Senior Director of Product, Privacy and Data, IAB Tech Lab
David LeDuc, Vice President, Public Policy, Network Advertising Initiative
Quaseer Mujawar, Group Product Manager, Google

This session will explore the transformative potential of privacy-enhancing technologies like confidential compute, including insights into the latest PETs solutions and their practical applications, with a focus on digital ads use cases. Hear how investing in PETs can help future-proof your data practices and enhance user trust. And learn more from experts across the ecosystem about how legislation can further PET adoption.

What you will learn:

• The panel will focus on moving beyond the theoretical and will provide practitioners with practical examples of how PETs like confidential compute are being deployed for real digital use cases.
• Understand how industry organizations are approaching the development of standards to make solutions scalable for the entire digital ecosystem.
• How are policymakers view the ecosystem's approach to using these new technologies, and where there are opportunities for public policy to promote wider adoption.

Sponsored by: Google