Creating a Trusted Brand in a World of Digital Tracking Technologies (DTTs)

Jarrett Hollier, Delivery Lead, Privacy and Preferences, Fidelity
Julie Oberweis, CIPP/US, COO, Vault JS
Satnam Purewal, CIPT, Senior IT Compliance Engineer, Costco

Privacy professionals everywhere are tackling compliance in their digital footprint but what is working and where are the speed bumps? After framing the problem through key stats and research, this panel will jump into the trenches with two trusted brands as they discuss their success and failures at creating a program to tackle online tracking technology compliance in web, mobile and connected technology. Speakers will hit some of the basics of setting up an evolving privacy stewardship program including: identifying sponsorship, hiring key players/skillsets, and creating key internal alliances and partnerships. They will also discuss our current challenges around prioritizing risks as well as where we see our programs heading in the future. Bring your own questions and challenges and let’s compare notes.

What you will learn:

• The basis of technical complexity in creating and executing online tracking technology compliance programs.
• Practical understanding of the challenges and solutions big organizations face when designing programs to be compliant with their digital.
• How organizations are categorizing and prioritizing risks as they pertain to compliance programs of online tracking technologies in the world of web and mobile.