A Marriage of Legal and Tech: Operationalize Data Privacy for Stronger Compliance

Moderator: Michael Hahn, EVP and General Counsel, Interactive Advertising Bureau
Frances Forte, CIPP/US, Senior Director, Legal Counsel Consumer and Digital Privacy, The Coca-Cola Company
Daniel B. Rosenzweig, Founder and Principal Attorney, DBR Tech Law
Rebecca Shore, CIPP/G, Chief Privacy Officer, The Weather Company

Data privacy laws, industry requirements, and technologies are changing all the time. Blink, and you will be behind. But how does a privacy pro translate the requirements into action? In this session, lawyers with deep technical knowledge will cover best practices and tips for technically operationalizing requirements. You will also learn how to better collaborate across legal, marketing, product, and dev teams to aim for proper compliance.

What you will learn:

• Assuming your organization is compliant without putting in the technical work is no longer an option. Discover how to see if compliance is truly occurring on the backend. 
• Surprise: opt-outs are more than just a toggle. Find out the technical implementations they must actually trigger, such as propagating signals or suppression.
• Learn why a holistic communication system between multiple internal teams is crucial to operationalize requirements for vendor onboarding, DPIA adherence, contract work, etc.