Retail Media Networks: Unique Privacy and Advertising Considerations

Retail media networks are rapidly transforming how brands connect with consumers at or near the point of purchase. Once simple on-site ad placements, RMNs have evolved into sophisticated ecosystems that integrate advertising across digital and physical touchpoints throughout the customer journey. 

Powered by first-party data from transactions, loyalty programs and customer interactions, RMNs enable highly targeted, measurable advertising and represent one of the fastest-growing marketing channels. 

But their growth raises critical questions: How do companies and institutions harness this data responsibly? How do evolving privacy laws shape RMN strategies? And how can companies ensure these networks build trust rather than erode it? 

This session examines the privacy opportunities and risks of RMNs, explores emerging regulatory considerations and discusses how brands can increase transparency, accountability and data stewardship, delivering value for the business while strengthening customer trust and experience.

What you will learn:

• What retail media networks are and why are they so important to the future of targeted advertising.
• The privacy implications of RMNs relative to traditional third-party advertising platforms.
• How current privacy laws could apply to different implementations of an RMN.