The Evolution of Online Advertising: Navigating the Compliance Maze

As emerging privacy laws continue to focus on the world of online advertising, the industry and the technology have evolved to adapt. This panel of online advertising experts will break down the changes over the past decade and offer tips and strategies for managing competing compliance requirements. The panel will look back on the first year following release of the Network Advertising Initiative's 2025 Code and discuss the role of self-regulation in enhancing compliance and protecting privacy online. They will share the latest in how the technology and the adtech ecosystem have evolved, the impact of AI on adtech, the challenges and opportunities of health data, and where the industry is headed.

What you will learn:

• How the technology and the adtech ecosystem have evolved, and where the industry is headed.
• The impact of AI on the adtech space.
• The challenges and opportunities of health data in advertising.