Digital Fairness Act: Key Elements, Intersections and Practical Considerations

On 11 November 2026, the European Commission published its proposal for the Digital Fairness Act, a major initiative aiming to address gaps in consumer protection and ensure that it remains fit for the digital age. The DFA targets various online practices, such as dark patterns, addictive design, unfair personalization, misleading influencer marketing, unfair pricing, and issues concerning digital contracts. With its broad scope, the DFA covers issues that sit at the intersection of multiple EU consumer and digital laws, including the GDPR, AI Act, Consumer Rights Directive, and the recently introduced EU KIDS Act. In this session, the panelists will analyze the DFA proposal and its role within the broader EU policy and legislative framework. Attendees will not only learn about its core provisions but also gain an understanding of its practical implications directly from practitioners.

What you will learn:  

• What is the DFA, and what are its core provisions?

• How does the DFA intersect with other EU laws, and where are the potential friction points?

• What should practitioners be aware of in terms of possible compliance and business implications?