Navigating Through the Legislative Labyrinth of AI-driven AdTech

Ulrika Dellrud, AIGP, CIPP/E, CIPM, FIP, Chief Privacy and Data Ethics Officer, Smarter Contracts
Olivier Proust, CIPP/E, Partner, Technology & Data, Fieldfisher
Sachiko Scheuing, CIPP/E, Co-Chairwoman, FEDMA; European Privacy and & AI Governance Officer, Acxiom

The regulatory landscape is evolving rapidly, and companies leveraging AI-driven adtech solutions must stay ahead. On top of the GDPR, companies must prepare for significant changes due to the withdrawal of the E-Privacy Regulation, new requirements under the EU AI Act, the DMA/DSA and the anticipated EU Digital Fairness Act are set to reshape digital business practices. How will these regulatory shifts impact advertising, customer engagement and data-driven marketing strategies? Can PETs provide a solution for your marketing colleagues? This session will explore how businesses can navigate through these changes while ensuring responsible AI use, transparency to stakeholders and risk minimization. Experts from the front-line will share practical insights on balancing innovation with compliance and maintaining a competitive edge in an AI-driven market. Join us for a dynamic discussion on the future of adtech and AI-powered digital advertising in the age of evolving EU regulations.

What you will learn: 

• The latest AI-driven digital marketing and advertising solutions. 
• Actionable strategies to stay ahead under evolving requirements of GDPR, EU AI Act, DMA/DSA and DFA in the aftermath of E-Privacy Regulation. 
• Essential steps for conducting data protection and AI risk assessments of your marketing department.