From Chat to Agent: The Promise of Agentic Commerce

Moderator: Cédric Burton, CIPP/E, Partner, Wilson Sonsini
Idriss Kechida, CIPP/E, CIPM, CIPT, Global Data Protection Officer, OpenAI
Caroline Louveaux, CIPP/E, CIPM, Chief Privacy, AI and Data Responsibility Officer, Mastercard
Isabelle Vereecken, Head of the Secretariat, European Data Protection Board

Imagine artificial intelligence that not only answers your questions but also books your travel, manages payments or even negotiates on your behalf. What once sounded like science fiction is quickly becoming reality. As AI evolves from chat to agent, we are entering the era of agentic commerce. The opportunities are enormous: efficiency, personalization and deeper customer engagement. Yet success will depend on trust. This panel brings together business and regulatory perspectives to explore how companies and institutions can harness agentic AI responsibly while ensuring privacy, transparency and customer confidence.

What you will learn:

• Regulatory implications of agentic AI under the GDPR, AI Act and other EU digital frameworks.
• Accountability and liability challenges when autonomous agents transact, negotiate or act on behalf of individuals or businesses.
• How to build trust and compliance in agent-led commerce through transparency and privacy by design.

Sponsored by: Wilson Sonsini Goodrich & Rosati