You've got mail: From a serial privacy plaintiff — A privacy pro's CIPA playbook

Brought to you by Captain Compliance

What began as a wave of privacy class actions has settled into something more persistent. For several years now, a small number of serial plaintiffs have been sending thousands of templated demand letters under the California Invasion of Privacy Act, targeting businesses of every size over routine analytics and marketing tools.

For privacy professionals, the question is no longer whether these claims are viable in court. It's what to do when one lands in your inbox.

This session uses the campaign of one high-volume pro se plaintiff, Vivek Shah, recently declared a vexatious litigant by the Central District of California, as a window into the broader trend. We'll also break down how these claims are constructed, what the vexatious litigant ruling changes — and what it doesn't — and why demand letters are increasingly steering toward arbitration. If you've received a letter from a law firm like Swigart Law, you know exactly what we're talking about.

Attendees will leave with a practical framework for evaluating and responding to demand letters, which serial plaintiff law firms to watch out for, plus a prioritized remediation checklist showing how Captain Compliance can reduce tracking technology exposure before the letter ever arrives.

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