What every website needs to know about US privacy compliance and tracking risk
Contributors:
Rita Garry
CIPP/US
Attorney & Counselor
Howard & Howard Attorneys
Dave Smith
Chief Technology Officer
ObservePoint
Brought to you by ObservePoint
Broadcast date: 11 August 2026
Time: 08:00–09:00 PDT, 11:00–12:00 EDT, 17:00–18:00 CEST
Most websites are collecting, sharing, or exposing more data than their owners realize, and the legal landscape surrounding that activity is changing fast. Nineteen states currently have privacy laws in effect, with four to five more taking effect in 2027–2028, and enforcement is accelerating from multiple directions:
- Regulators, funded in part by the settlements they collect.
- Plaintiff's attorneys, actively pursuing claims.
- Individual consumers, increasingly aware of their rights.
With scrutiny coming from every side, knowing where your organization actually stands matters more than ever. In this session, we'll discuss:
- Privacy law provisions most organizations misunderstand.
- How tracking technology creates liability many organizations don't know exists on their own sites.
- Why data crossing state or national borders can create compliance exposure organizations don't expect.
- How website auditing tools can identify unauthorized tracking activity before a regulator, plaintiff's attorney, or consumer does.
You'll leave with a clear picture of where enforcement stands today, why compliance requires coordination across legal and technical teams, and a realistic, affordable starting point for reducing risk.
If you registered for this sponsored web conference and subsequent related follow-up emails, you submit your registration information to the IAPP and the co-host and sponsor for that particular web conference, which includes attendee names, titles, organizations, countries, state and email addresses.
This web conference is co-hosted and sponsored by ObservePoint and free of charge to you. The IAPP and the sponsor will use your registration information each in compliance with its own privacy notices.
If you do not wish to submit your information to the web conference sponsor(s), you should not sign up for this free, live web conference. You can access the recording of the web conference without providing information to sponsors.
The co-sponsor's privacy notice is available here: ObservePoint Privacy Policy
You may contact the sponsor directly in order to express your preferences with regard to direct marketing communication at privacy@observepoint.com
You may also contact the IAPP’s data privacy officer at privacy@iapp.org with any questions about the IAPP's processing of personal information or the IAPP's privacy notice.
Eligible CPEs: AIGP, CIPP/A, CIPP/C, CIPP/E, CIPP/US, CIPM and CIPT.
1.0 CPE credits
