The NIST Privacy Framework was designed to complement the successful release and wide adoption of the NIST Cybersecurity Framework. ISO 27701 is an extension of ISO 27001 and 27002 and provides a framework for implementing, maintaining and improving a privacy information management system (PIMS). While they employ different approaches, both offer potential for substantially advancing the protection of personal information in an organization. This presentation will describe the strengths and weaknesses of each approach and provide insight on choosing the right one for you.