Google Vice President of Product, Android Security and Privacy Suzanne Frey announced the Google Play store will launch a safety section aimed at creating transparency on how applications collect, use and store personal data. Frey said Google will devise a policy for the app store "that requires developers to provide accurate information" about their data practices. Noncompliance with the standard will result in an order to fix descriptions or "be subject to policy enforcement," according to Frey. Meanwhile, Google also addressed its new initiatives around password safety.