IAB Europe published a response to the European Data Protection Board's opinion on the legality of pay-or-consent models for obtaining valid consent to process personal data. IAB Europe said the opinion creates "legal uncertainty for many businesses beyond large online platforms" and the EDPB made "overly abstract assumptions about the underlying functioning of personalised advertising" that are "irreconcilable with the (EU General Data Protection Regulation) principles of data minimisation and fairness." Editor's note: IAPP Staff Writer Alex LaCasse reported on the EDPB's pay or consent opinion.
23 April 2024
IAB Europe responds to EDPB opinion on pay or consent
Related stories
A View from DC: California enforcement shows the continued importance of consumer expectations
Notes from the IAPP Canada: A look at the latest data governance happenings in Ontario
Why the increase in business representatives in the EU?
Notes from the Asia-Pacific region: Basking in the glow of digital innovation
A view from Brussels: When 'P' stands for payments