BBB National Programs’ National Advertising Division referred Quicken Loans to the U.S. Federal Trade Commission over Facebook and Instagram advertisements claiming “No Registration, No Log In,” MediaPost reports. The NAD said the claim misrepresents personal data collection as rates could only be viewed after consumers entered information, including credit scores and Zip codes. The National Advertising Division referred the mortgage lender to the FTC because it does not participate in its self-regulatory process.
BBB National Programs refers Quicken Loans to FTC over privacy claims
Related stories
A view from Brussels: Will the EU pause the AI Act?
Notes from the Asia-Pacific region: India's digital landscape marches ahead
Navigate 2025: Rise of AI brings novel litigation, copyright issues
Navigate 2025: How individuals' feelings inform AI governance practices
There's no opting-out of universal opt-outs