After an 18-month investigation into how Switzerland's government and private sector collect and use data, journalist and radio-show producer Julien Schekter and some of his colleagues decided to do something creative to help the average citizen understand the reality of today’s data-driven market, and make good decisions online. “We wanted to give them something fun, where they will learn something good. Otherwise they won’t do it, they don’t have the time or the interest to dig into this subject, and they maybe don’t want to see it.” Since its release in December, the trilingual game has taken off, and today has about 30,000 users globally. It's even being adopted by some French schools and universities. Interested in playing? Try it here.