The word is out: The IAPP is heading to SXSW in March. “What Keeps the Internet’s Leading CPOs Up At Night,” a panel moderated by IAPP President and CEO Trevor Hughes, CIPP, and featuring Microsoft CPO Brendon Lynch, CIPP/US, Google Senior Privacy Council Keith Enright, CIPP/US, CIPP/G, and Facebook CPO Erin Egan, has just been announced among those selected for the 22^nd Annual SXSW Interactive Festival’s “Social and Privacy” lineup.

SXSW Interactive, which returns to Austin, TX, March 13 to 17, promises five days of “compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and start-up ideas the community has to offer.”

The panel is a timely one, with the demand for data security and privacy professionals growing exponentially and organizations recognizing the need to better manage privacy and examine how they handle data. Hughes will moderate as Lynch, Enright and Egan discuss the current challenges and opportunities in the privacy landscape and what they see on the horizon—from online tracking and mobile technologies to dealing with surveillance issues.

For this year’s event, SXSW used its PanelPicker so users could select many of the 600-plus sessions. SXSW has announced that “more than 3,000 total ideas were entered via this interface—so the selection process was extremely competitive.”

Want to catch the IAPP's SXSW debut? Register soon, as SXSW's Interactive Festival prices go up at the end of the day on Friday.