Privacy Policies Don’t Inspire Consumer Trust

Responding to the California AG’s recently issued CalOPPA guidance, Andrew Serwin, CIPP/US, CIPP/E, CIPP/G, says while transparency is a noble goal, recent research shows that statements made in a privacy policy may not be so important for consumer trust. In this exclusive for The Privacy Advisor, Serwin discusses the Lares Institute’s recent research finding consumers “did not rank disclosures in a privacy policy as being that important. Indeed, what people read in a privacy policy was seventh out of the 10 reasons people trusted companies with their information,” and only five percent of respondents said reading the policy was the reason they trusted the company.
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