With the proliferation of comprehensive U.S. state privacy laws in recent years, there has been an understandable focus by privacy professionals on this growing patchwork. But privacy litigation is also on the rise and the plaintiff’s bar has explored some novel theories, particularly around the use of online tracking technologies.
Greenberg Traurig Shareholder Darren Abernethy advises clients in the advertising technology, data privacy and cybersecurity spaces and is familiar with these recent litigation trends involving theories related to pen registers, chatbots, session replay, Meta pixels, software development kits and the Video Privacy Protection Act. Here's what he had to say about these growing litigation trends.
Jedidiah Bracy is the editorial director of the International Association of Privacy Professionals.
