OPINION

Privacy for everyone: Why accessibility belongs at the center of modern privacy programs

Modern privacy programs must prioritize accessibility and inclusive design so that heightened privacy protections empower rather than exclude the people who rely on them most.

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Contributors:

Vinny DiGilio

CIPP/E, CIPM, CIPT

Head of Privacy Solutions

Cyera

Drew Bjerken

CIPP/E, CIPM, CIPT, FIP

Chief Privacy Officer, Global Privacy Office

Marriott Vacations Worldwide

Editor's note

The IAPP is policy neutral. We publish contributed opinion pieces to enable our members to hear a broad spectrum of views in our domains.

This article is part of an ongoing series authored by former and existing members of the IAPP's Diversity in Privacy Advisory Board. The series explores how diversity, equity and inclusion intersect with the privacy profession and why those considerations matter as the profession continues to mature.

Privacy professionals are navigating an intense environment. New laws continue to emerge, enforcement is picking up steam globally and artificial intelligence has introduced complex governance challenges that demand increasingly urgent attention and resources. It is understandable that privacy programs are often oriented toward what is coming next.

But amid this focus, it is worth pausing to reflect and ask a more fundamental question rooted in long-standing privacy principles: Are our privacy programs protecting the people who need them most?

Accessibility offers a clear and practical way to answer that question.

Disability data and the hesitation to collect

Disability-related data is widely recognized as sensitive under modern privacy laws. Sensitive data demands rigorous safeguards and additional oversight. Under the EU General Data Protection Regulation, information concerning a person's physical or mental health, including disabilities, is treated as a special category of personal data and is subject to heightened protections. Under the California Privacy Rights Act, health-related information is classified as sensitive personal information and, similarly, carries additional obligations.

Given this classification, privacy professionals frequently feel compelled to recommend that organizations refrain from collecting or processing disability-related data. However, such exclusion creates unintended harm and disadvantage to the very community these measures were meant to protect.

Consider a healthcare platform designed to help users find medical specialists. A user with a disability wants to connect with a provider experienced in treating their condition. The platform resists collecting disability-related information in the name of privacy protection and only offers generalized search results. The user with a disability is left without meaningful access to care.

In this case, the issue is not overcollection; it is bias and exclusion without transparency. Privacy principles, such as data minimization and purpose limitation, were never intended to prevent people from receiving appropriate services. They were intended to ensure that data is collected intentionally, explained clearly and used responsibly.

Sensitivity requires higher standards, not abstinence

Privacy laws do not prohibit the collection of disability-related data. They require organizations to meet higher standards familiar to privacy professionals, provide clear and plainly stated explanations of why personal data is needed, impose limits on how it will be used, maintain strong internal controls and offer meaningful and accessible opt-ins and opt-out mechanisms.

Adhering to standards for handling sensitive data can be challenging, but it should never serve as justification for excluding any community. This consideration is particularly important for organizations that already manage other forms of sensitive data.

When organizations decline to collect disability-related data altogether, they may believe they are reducing risk. In reality, they may be avoiding the harder work of operationalizing privacy principles in a way that serves users who depend on thoughtful data use the most.

Privacy rights must be accessible to be meaningful

Fairness and transparency are foundational privacy concepts. They quickly break down when privacy controls are not accessible.

Imagine a user who relies on a screen reader attempting to submit a data subject access request. The form fields are not labeled properly. Navigation depends on visual cues. Error messages are not announced. And as a result, the request cannot be completed.

On paper, the organization offers robust privacy rights. In practice, those rights are unavailable to some of their customers.

Consent mechanisms, preference centers and rights request workflows that are not accessible do more than create inconvenience; they limit user choice and undermine the principle that privacy rights should apply equally to everyone.

Dark patterns erode choice for the most vulnerable

Modern privacy laws increasingly emphasize avoiding dark patterns and supporting meaningful user choice, and most organizations design privacy interfaces in good faith to meet those expectations. Even so, interfaces that appear compliant can still create barriers for users with disabilities when they rely on visual hierarchy, layered notices, dense legal language or complex interactions.

What may feel manageable to some users can be difficult or inaccessible for others, particularly those using assistive technologies or navigating cognitive or visual disabilities. These challenges are rarely intentional, but their impact on a user's ability to understand options or exercise choice can be significant.

When privacy controls are built around an assumed average user, some individuals are effectively excluded from participating on equal terms. Incorporating accessibility into the design and testing of privacy interfaces helps ensure that compliance translates into meaningful choice for everyone.

Designing privacy with vulnerable users in mind

More mature privacy programs take a different approach. They ask how privacy practices function for users who face the greatest barriers.

When consent flows work with assistive technologies, notices are written in plain language, deceptive or dark patterns are removed and rights request processes are tested for accessibility, privacy principles are reinforced across the board.

This approach does not require new regulations or emerging frameworks. It requires aligning existing practices with principles the privacy community already understands and supports.

Trust is built through everyday experience

Trust is not established by policies alone. It is built through users' experiences when interacting with a brand and its privacy controls.

When privacy programs accommodate diverse access needs, they tend to improve usability and outcomes for all users. Clear explanations reduce confusion. Simple interfaces reduce friction. Genuine choices build confidence.

Organizations that invest in accessible privacy practices often see benefits beyond risk reduction, including stronger customer relationships, fewer complaints and a more credible privacy posture. Inclusive design builds trust that supports ethical practice while also contributing to long-term commercial success.

Recenter privacy on people

Inclusion is integral, not separate, from privacy practice.

Evaluating accessibility provides a concrete way to understand whether privacy principles are being honored in practice and not just articulated in policy. As the profession continues to evolve, progress will not only be measured by how well we prepare for the future, but by how effectively we protect the people relying on our programs today.

Privacy for everyone begins by designing for those who need it most.

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Contributors:

Vinny DiGilio

CIPP/E, CIPM, CIPT

Head of Privacy Solutions

Cyera

Drew Bjerken

CIPP/E, CIPM, CIPT, FIP

Chief Privacy Officer, Global Privacy Office

Marriott Vacations Worldwide

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CommunityEthicsFrameworks and standardsLaw and regulationRisk managementStrategy and governanceCustomer trust and expectationsHealth carePrivacy

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