At what point do you get creeped out with technology’s ever expanding ways to collect and use your personal information? I was sitting in Boston Pizza today with my kids and I happened to look at my phone. There was a notice, from Google, that announced to me that I was at Boston Pizza. It also offered me the option to look at the menu and read reviews for that particular location.

Okay … don’t judge me for being at Boston Pizza for lunch (sometimes you feel like pizza, right?). The thing is, this huge company knew exactly where I was and it thought that offering me options to learn more about it would make me happy with their service. My 16-year-old son didn’t like it. I think his words were, “And you don’t do anything about that?” Somehow, I, the privacy lawyer, was supposed to curtail this particular activity.

Me? I wasn’t particularly disturbed. Why the difference? After all, it’s the younger generation that isn’t supposed to care about privacy the way we do, right? Is it because I’m comfortable knowing a bit about the legal landscape Google is operating in? Maybe it’s because I’ve taken the time to read their privacy policies and I’m OK with the trade-off: Their services don’t cost me anything in monetary terms, just PII. Maybe I've gotten used to some stuff that I shouldn't. Maybe it’s my son’s inherent distrust (being 16 and all) of anything established. Maybe it’s all those things.

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When do you get creeped out when it comes to tracking? Speaking of which, happy Halloween weekend!