![Default Article Featured Image_laptop-newspaper-global-article-090623[95].jpg](https://images.contentstack.io/v3/assets/bltd4dd5b2d705252bc/blt61f52659e86e1227/64ff207a8606a815d1c86182/laptop-newspaper-global-article-090623[95].jpg?width=3840&quality=75&format=pjpg&auto=webp)
TagMan has announced the promotion of Angus Glover Wilson from director of operations to the company’s new chief privacy officer position.
According to an
from the company, which was recently honored with an award from its peers for its work in advertising analytics, Wilson will take the lead on helping advertisers adhere to any new privacy regulations that come into force.
“Legislators in both the U.S. and Europe are fast approaching the introduction of measures to address consumer concerns about online tracking,” TagMan CEO Paul Cook says of Wilson’s appointment, describing the digital industry’s efforts “to press the cause of self-regulation.”
For his part, Wilson explains that the current issue “is about a lack of clarity. In neither the U.S. nor Europe is it yet clear what, precisely, any new legislation will require.”
For TagMan, he says, "The key for us at the moment is to gain this clarity through professional legal counsel and to ensure that we are up-to-date as possible so we can develop systems to help our clients and the industry as a whole comply.”
While the company is at work on self-regulation initiatives, he explains that the digital industry as a whole “has done itself few favors in communicating with consumers about precisely what we do and why,” which calls for more education about online tracking.
“For example," Wilson says, “for any business to be able to record the privacy preferences of any user is, in itself, a form of online tracking that can only be enabled by cookies. Somehow we need to address consumers’ concerns in a way that doesn’t completely undermine the way the Web functions.”
