12 Spring Cleaning Tips for Targeted Advertising and Data Enrichment

Like the seasons, the targeted advertising space is changing at phenomenal speed, with AI technologies at the heart of developments. The EU privacy world is facing fresh uncertainty from the e-Privacy Regulations’ demise and potential replacement, yet is quite familiar with cookie enforcement action. However, the U.S. is rapidly picking up pace through enforcement at state level and independent class actions, whilst the U.K. is having another look via the Data (Use and Access) Act and the ICO’s latest online tracking strategy. Against this backdrop, this session will explore practical app tracking and website cookie scenarios, their impact on targeted advertising, how such data collection practices can feed AI engines and how to protect your company and individuals. The panel will provide practical, contextual tips to help you best navigate the patchwork of laws in this space in 2026. 

What you will learn: 

• Awareness of app tracking and website cookies data collection ecosystems that can be employed to grow AI capabilities in the targeted advertising space. 
• How to manage app tracking and cookie vendors, related data flows and responsibilities in the EU, U.K. and U.S.
• How AI governance can best be leveraged to support e-marketing and cookie compliance.