Information Highway: Data Privacy Lessons from the Automotive Industry

Zoya Afshar, CIPP/US, Senior Privacy and Cybersecurity Counsel, Kia America
Brandon Reilly, CIPP/US, Partner and Leader, Privacy and Data Security Group, Manatt, Phelps & Phillips
JP Shih, Associate General Counsel, Privacy, Cybersecurity and AI, Rivian Automotive, LLC
Jim Simatacolos, CIPP/C, CIPP/E, CIPP/US, CIPM, FIP, Managing Counsel, Data Privacy and Cybersecurity, Toyota

Information collection in cars is a unique environment for data regulation and governance. Join this panel discussion delving into the complex and evolving landscape of privacy and artificial intelligence regulation in the automobile industry. This session will provide an overview of recent legal developments in the space and explore how these lessons can be applied across the privacy profession. Speakers will explore issues including: the latest regulations and enforcement actions impacting auto companies; unique point-of-collection challenges when a vehicle is the vector for data collection; considerations for handling sensitive personal data, such as precise location and telematics data, and challenges and ethical considerations surrounding the secondary uses of personal data, including sharing of telematics data with insurance and financial institutions.

What you will learn:

• Solutions for notice and consent in a vehicle challenge the traditional web- and app-based paradigm often contemplated by lawmakers, regulators, and courts, and can be helpful when applying privacy principles and best practices to Internet of things and similar use cases.
• Information about consumers’ driving behavior comes with heightened sensitivity and special considerations must be made in governing its collection, use, and sharing.
• Continued emergence of connected vehicle, autonomy, and AI technologies ensure that auto privacy will remain at the forefront of use cases for consumer privacy.