How Does Privacy Facilitate Trade? Global Cross-border Transfers and AI

The topic of cross-border data transfers has been dominating discussions among privacy professionals. The volatile regulatory and economic environment can signify risk, affecting data flows. As a result, organizations must adopt robust and flexible approaches to navigate compliance. In this complex environment, the role of the privacy professional has evolved, becoming increasingly linked to international trade as cross-border transfers shape global business. This session will examine how the regulatory and political environment is shaping global data flows and the role of privacy professionals as facilitators of trade. The panelists will explore  the Global Cross-Border Privacy Rules (CBPR)’s potential benefits and interoperability; what adequacy with the EU’s General Data Protection Regulation means for Canadian businesses, and the impact of AI in the context of regulatory strategies. The group of panelists includes professionals from a wide range of sectors to ensure multidisciplinary participation: regulatory, legal, business, and a certification body.

What you will learn:

• Actionable items on strategies for navigating cross-border data transfers, and recent trends and frameworks such as the Global CBPR, with the regulator’s perspective.
• The importance of the role of privacy professionals in business continuity, its relevance for the business when it’s not easy to obtain executive buy-in for privacy operations.
• How data protection facilitates trade, ensures compliance, reduces risk and enables trust.