There's no question the EU GDPR has anyone who's paying attention on their feet. Talk to any privacy consultant or vendor and they'll tell you: Business is good these days. But there's one group in particular that's got both a lot at stake and a lot of unknowns to contend with ahead of May 2018, and that's the ad tech industry. That was clear at yesterday's session, "What Third-Party Compliance Will Look Like for Ad Tech," where there were at times more questions than answers. Privacy Advisor Editor Angelique Carson, CIPP/US, was in the room and has the details of what the landscape looks like going forward, as GDPR comes into force and the ePrivacy Regulation comes into focus.
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