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With Google’s phasing out of third-party cookies, Apple’s mobile tracking restrictions, current and upcoming privacy legislation and enforcement, the cookieless future train has certainly left the station, leaving lots of questions and uncertainty about the future of the advertising technology space. The IAPP’s Joe Duball recently looked at the changes by Apple and Google, and Thursday’s session — at 2:30 p.m. in Marina Ballroom E — will dig even deeper into what a cookieless future looks like and what it will mean for digital advertising, compliance and more.
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