Verizon has met with the Federal Communications Commission to protest new rules requiring broadband providers to obtain consumers’ opt-in consent before using their Web history data to deliver targeted ads, MediaPost reports. Verizon believes “broad opt-in requirements” are needless and do not match up with the practices of other companies such as Google and Facebook. "The proposed opt-in requirement ... would create substantial practical challenges for broadband providers and would make it more difficult for these providers to bring new competition to the market for online advertising," Verizon said in a statement. The company added it should only have to obtain opt-in consent for “the most sensitive use cases." The FCC will accept comments on the proposed privacy rules until May 27.
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