In November, the Federal Trade Commission (FTC) will host a workshop on cross-device tracking for marketing and advertising purposes. Now it's possible to watch users browse for vacation destinations on their iPads, buy a weekend in the country on their desktop and then drive there using their cell-phone GPS. That kind of detailed consumer picture is worth a lot of money if you're job is finding out what people are interested in with an eye toward selling them something they'll entertain buying. But it obviously presents privacy pitfalls. That was the topic of discussion at the IAPP's Privacy. Security. Risk session, "I See You Here, There, Everywhere: The Implications of Cross-Device Tracking.”
Read More