Companies are able to collect and process more data than ever before, and with that comes the opportunity for research and testing at unprecedented and potentially life-saving levels. Such research could come in the relatively harmless form of A-B testing to unveil how the color of a company’s logo translates to better user engagement, but also move into more murky efforts intending to find solutions for the social good, such as discovering a cure for cancer. At P.S.R. Thursday, tech privacy leaders from Facebook and LinkedIn discussed the complexities of data ethics and privacy protection, and how a corporate ethos helps forge an ethical value system for organizations handling vast troves of consumer data. The answers and solutions aren’t easy, the lines aren’t clear, but what certainly is clear is that privacy pros have a massive role to play in determining the ethical direction a company takes.
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