Synaps Labs is planning to test its targeted advertising model on digital billboards in the U.S. this summer, MIT Technology Review reports. Synaps expects to be operating on 20 to 50 billboards in Russia this year. The company uses high-speed cameras to identify cars and its "machine-learning" system to recognize the type of car and what corresponding ads advertisers want to target the driver with, the report states. "Synaps won’t sell data on individual drivers," the report continues. Additionally, "out of safety concerns, license plate data is encrypted, and the company says it will comply with local regulations limiting the time this kind of data can be stored, as well."
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