A survey conducted by IBM’s Institute for Business Value finds consumers say they care about privacy but would still trade data for perceived value, Fortune reports. The survey revealed 81 percent of consumers said they have become more concerned about the ways companies use data, while 87 percent believe organizations should face stronger regulations on personal data management. However, 71 percent said they would give up privacy to access technological features, and only 45 percent has updated the privacy settings on products in response to data concerns. Meanwhile, a Varonis survey shows more than a third of Americans trust credit card companies to protect their data over the federal government.
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