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Daily Dashboard | Survey shows Calif. voters support ballot measure on consumer privacy Related reading: US executive order will address brokers' sensitive data transfers to 'countries of concern'




Californians for Consumer Privacy posted the results of a privacy survey that showed 88% of 777 registered voters in California would support a 2020 ballot measure related to expansion of protections for personal information. Potential protections posed to respondents include consent requirements for the sale of sensitive personal information, a parental consent requirement on children's data and user rights regarding the use of their information for marketing or advertising purposes. The survey also concluded that 88% of respondents support the California Consumer Privacy Act, and 81% believes a potential federal U.S. privacy law should be as strong or stronger than the CCPA.
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