A survey conducted by location-intelligence company Blis found the majority of Americans are more aware of marketers’ use of their personal data, MarTech Today reports. Of the 2,000 U.S. citizens polled, 63 percent said they have become more cognizant of marketers’ data use compared to a year ago. When asked about location tracking, 83 percent said they were aware companies “actively track their location data.” Respondents were also asked to put a price on their personally identifiable information. Nearly 60 percent said they would sell their data for a price. Of that 60 percent, 57 percent said their data was worth a minimum of $10.
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