The Digital Advertising Alliance and fellow privacy self-regulatory groups announced a joint approach to privacy controls and user consent management for websites and mobile apps. The coalition's approach features "interface guidelines and technical specifications" for brands and publishers to "simplify and improve the user experience" through consent management platforms and the AdChoices program. Participating consent management platforms, including TrustArc, Evidon by Crownpeak and Didomi, will "reflect token-based consumer choices across their affiliated web and app properties, so consumers can see choices made by DAA tools across a CMP’s footprint."
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