Ruby Zefo, CIPP/US, CIPM, FIP, might now be two years into her role as Uber’s first chief privacy officer, a post to which she brought experience building and leading a global privacy team, but, still, she described privacy as a field she “got drop-kicked into.” IAPP Staff Writer Jennifer Bryant spoke with Zefo about jumping into privacy while she still worked at Intel and how she worked to turn Uber around after the ride-hailing company experienced several privacy-related challenges. Editor's note: IAPP CEO and President J. Trevor Hughes, CIPP, will host an interview with Zefo during the IAPP’s “Profiles in Privacy” series Oct. 21 on LinkedIn.
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