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Canada Dashboard Digest | Research reviews Google's claims about FLoCs Related reading: AI, adtech, children's privacy in sights of ICO for 2024



Research conducted by Queen’s University looked at Google’s attempt to shift away from third-party cookies with its "Federated Learning of Cohorts" initiative. The project involved developing a computer simulation to test three FLoC claims: users with similar browsing habits would be assigned the same cohort ID, user details could not be ascertained based on their cohort IDs and cohort IDs would protect user anonymity.
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