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Europe Data Protection Digest | Regulators, companies react to EU-US Trans-Atlantic Data Privacy Framework Related reading: A view from Brussels: Behavioral advertising and consent, signs of a tide



  • The Danish data protection authority, Datatilsynet, issued a notice on the EU and U.S.'s agreement on the new Trans-Atlantic Data Privacy Framework saying the agreement in principle is “not yet so concrete that it makes any difference to organizations that transfer personal data to the United States.” Companies that wish to transfer personal data to the U.S. “must therefore continue to establish a possible transfer basis,” the DPA said, “because there is no new transfer basis and adequacy assessment yet.”
  • In a blog post, Google's Vice President, Government Affairs and Public Policy Karan Bhatia said the company commends the new framework. “People want to be able to use digital services from anywhere in the world and know that their privacy is respected, and their information safe and protected,” Bhatia said. “This agreement acknowledges that reality.” Bhatia said Google looks forward to certifying its processes under the framework and that the standard, and others, “serve as a floor, not a ceiling” for user protections. 

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