AdAge reports on the different approaches publishers are taking to handle consent management under the EU General Data Protection Regulation, including the use of new platforms and technology. Entities falling under the Condé Nast umbrella, such as Wired, have a button allowing users to accept their consent policy, but it is hidden under a wall of text, and any user who wishes to make a request will be given an email address to do so. Yahoo sends users to a page where they can manage cookies and tracking preferences when visiting the site, while The Washington Post offers European users a premium subscription for $90 a year where they will not be tracked. Editor's Note: Various consent management solutions can be found in the IAPP's 2018 Tech Vendor Report.
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