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Daily Dashboard | Adtech privacy implications of Meta's 'pay or OK' model Related reading: A view from Brussels: Behavioral advertising is an unstoppable current

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European users of Meta's platforms are waiting to see a decision by EU data protection authorities on the "pay or OK" model that has users pay to eliminate personalized ads. IAPP Staff Writer Lexie White recapped the idea of paying to protect personal data and EU General Data Protection Regulation implications of "pay or OK" outlined during an IAPP LinkedIn Live 15 Feb.Full story

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