In an op-ed for AdExchanger's "Data-Driven Thinking," Thunder Experience Cloud CEO Victor Wong writes the California Consumer Privacy Act's definition of "sale" could potentially ignite antitrust actions against big tech companies, specifically Facebook. Wong writes, in the case of Facebook’s business model, it has been "confusing to antitrust regulators" due to the lack of perceived harm against consumers. He writes, "Facebook is worried about admitting that users are being harmed by the transfer of their data." He adds that if Facebook "were to admit that routine data transfers are valuable considerations," it would trigger CCPA violations.
If you want to comment on this post, you need to login.