Late last week, upstart media organization SourceFed claimed that Google Search skewed results for the benefit of Hillary Clinton. The unsubstantiated claim made waves on Twitter and other social media, and resulted in a convincing argument that Google did no such thing. The issue, however, once again brings up the tricky issue of algorithmic transparency. With so many services — like Google Search — based on personalization, where should companies set the dial for algorithmic transparency, if at all? In this post for Privacy Perspectives, Jedidiah Bracy, CIPP, looks into last week’s Clinton-Search fall out, the confusion it caused, and whether companies should think about being more forthcoming about their algorithms.
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